Tea in Tech » tea

Honestly? Honest Tea’s Experiment in Social Marketing

ajschwarz — Thu, 21 Jul 2011 01:17:52 +0000

How better to test the ethical standards of a city than to set up an unmanned pop-up shop with bottles of tea at the ready and a secured cash box?

Set them up in 12 cities, then hook up the secret cameras (with Ustream – YouTube footage available as well!) and watch the fun. Add a flashy website (honestcities.com), and you’ve got a fairly comprehensive, “social” tea marketing campaign!

Check out this article on the stunt, where the event is pitched as a study in honesty rather than a multi-layered guerrilla marketing campaign (well done, HT) and the honestcities site as well, which features a survey link & tie into facebook

Honest Tea Facebook Welcome Shot

for a like=coupon offer. One downside – you have to download a coupon-printing application to get the coupon. Not too smooth.

The ultimate goal seems to be the popular quest for more Facebook “likes”. So far, I see 67,564 fans and 310 views on YouTube. Will have to check in a week or so to see how they fair. Also will be interesting to see what they do with their fan base after the coupons are gone.

It’s a fun campaign, and well thought out. I’ll admit I like it. I like probably it more than I should. Will really like it if fans aren’t left high and dry when the party’s over.

Hey! Why didn’t the honesty tour make it to Baltimore???

ReTweeting Tea Tweets

ajschwarz — Wed, 04 Mar 2009 03:28:45 +0000

Don’t know about you, but I’ve been doing a bit of following some amazing “tea birds” on Twitter, and love seeing what can be conveyed – or totally misconstrued – within the confines of 140 characters.

With this in mind, I’m in the process of collecting some of my favorite Tea Tweets of the week to post here on the blog. Will keep you posted on what I find – perhaps one of them will be yours!

Would calling this “Turning a new Leaf” be lame?

ajschwarz — Sun, 01 Mar 2009 01:45:24 +0000

Do you enjoy tea? Do you spend too much time on your computer? Perhaps you are leading a life similar to mine!

In a former life, I was a tea expert for an online tea company. In my current life, I work for an internet marketing company. Since my head is likely in one of these places or the other, I’ve decided to join them here.

Life is too short to drink bad tea. I refuse to drink a bad cup infront of a monitor. I hope you feel the same way, and look forward to sharing thoughts/links/recommendations with all the tea-minded techies out there.